Brands
Trunativ launches WHO-approved sugar replacer ‘Everyday Sweet’
Mumbai: Trunativ, a prominent company in the wellness industry, has recently launched a natural sugar replacer called “Everyday Sweet.” This product is designed to provide a healthier alternative to traditional sugar consumption, catering to the increasing demand for healthier food options among health-conscious individuals. The availability of natural sweeteners that do not have detrimental effects on health is particularly beneficial in India, which has one of the highest prevalence rates of diabetes.
Everyday Sweet by Trunativ contains 100 per cent Monk Fruit extract and Erythritol, which are natural sweeteners approved as safe for consumption by the World Health Organization (WHO). The combination of these ingredients offers the same sweetness as sugar but without the negative consequences. It has no impact on insulin levels, making it suitable for individuals with diabetes, and it is also vegan-friendly. Additionally, Everyday Sweet has almost no calories, making it an ideal choice for those looking to reduce their sugar intake while still enjoying the sweet taste they love. Furthermore, this product can help reduce sweet cravings.
One of the key advantages of Trunativ Everyday Sweet is that it does not compromise on taste or texture, setting it apart from other sugar substitutes in the market. It seamlessly integrates into various food and beverage applications, making it suitable for a wide range of products, including baked goods, beverages, and desserts. This allows consumers to indulge in their favorite treats without the guilt associated with excessive sugar consumption.
Trunativ’s Everyday Sweet is a revolutionary product that provides a natural and healthier alternative to sugar. With its WHO-approved ingredients, low-calorie content, and ability to reduce sweet cravings, it aims to cater to the needs of health-conscious individuals seeking to make better dietary choices.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
