Brands
Trunativ collabs with Frozen Bottle
Mumbai: Trunativ, a leading wellness brand has collaborated with Frozen Bottle, a popular milkshake brand, to create a healthy milkshake offering. The collaboration aims to provide an indulgent yet healthy option for the audience. Trunativ’s everyday protein is unique as it is family-friendly and versatile, seamlessly blending with various food and beverage options without compromising taste and flavor.
As part of this collaboration, Frozen Bottle now offers an Add-on option of everyday protein with their entire shake range. This means customers can enjoy their favorite milkshakes, like the brownie shake, with an added 15g of protein without even noticing it. Additionally, they have launched an exclusive Frozen Bottle x TruNativ range of high-protein milkshake options.
“Frozen bottle has been a brand that’s been on the rise as a premium go to choice for milkshakes in the country. They have collaborated with brands like Kitkat, Cadbury and sunfeast for integrations in their menu. Trunativ is happy to join hands with Frozen Bottle to offer a healthy range of milkshakes with our Family friendly Everyday Protein. This collaboration solidifies the fact that the consumer is looking for healthier alternatives in snacking and indulgence as well, and brands are recognising this need and catering to it.” Trunativ founder Pranav Malhotra.
Trunativ has a track record of collaborating and co-creating high-protein product ranges with various brands like Nova Nova, MyFitness Peanut Butter, Ditch the Guilt Chocolates, and Italy in a Box. Their Everyday Protein is gaining popularity as a premier choice of protein for both brands and families.
The collaboration between Trunativ and Frozen Bottle represents two strong brands coming together to cater to a mass audience seeking guilt-free indulgence options. By offering high-protein milkshakes that taste great, they aim to capture the interest of health-conscious consumers looking for better choices in their daily diets.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
