Ad Campaigns
Truefitt and Hill unveils #DareToSleep challenge for ultimate grooming experience
Mumbai: Truefitt & Hill, the world’s oldest barbershop with over two centuries of expertise, is all set to launch an exciting and unique campaign called the “#DareToSleep” challenge. The “#DareToSleep” challenge offers the luxury and premium experience of their signature service The Royal Shave, which is a 45 mins indulgence that begins with the application of hot towel wraps, gentle massage with pre-shave oil, shave, mini facial and a shoulder massage, enabling you to put your best face forward. In this challenge, Truefitt & Hill dare its patrons not to sleep as they avail of the Royal Shave. Get a chance to win a complimentary royal signature service worth Rs 2900/- on winning.
Truefitt & Hill has been the epitome of grooming elegance and sophistication, serving distinguished gentlemen from all walks of life. The “#DareToSleep” challenge takes their premium services to the next level, pushing boundaries and offering a one-of-a-kind experience to patrons across locations and beyond.
Since the campaign’s launch, Truefitt & Hill has received an astounding 500+ entries from prominent locations such as Delhi, Mumbai, and Bangalore, with registrations pouring in from every corner of the nation. The challenge has sparked a wave of anticipation and excitement among grooming enthusiasts, luxury seekers, and those seeking an adventure that transcends the boundaries of traditional pampering.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
