MAM
Truecaller introduces ad tools for advertisers to engage with 320 mn people
Mumbai: Truecaller Ads has announced the launch of their new product range that aims to enable marketers to meet their objective needs across the funnel.
Extending its platform towards mobile advertising and serving as a connecting dot between brands and potential customers, Truecaller Ads will provide marketers with a unique combination of expansive scale, engagement, an exclusive environment, nuanced targeting capabilities, and first-party data insights for precise audience segmentation.
Truecaller Ads have been a gateway to helping brands reach out to millions of users, embarking on their presence and generating brand awareness by using a myriad of ad formats, innovative ad experiences, and performance metric calculators to track performance, among others.
Marketers can access the following products to reach Truecaller audiences more effectively:
- The Truecaller Audience Extension: It helps advertisers reach Truecaller audiences on over 1000+ premium apps across domains. A wide range of ad formats can be used ranging from display banners, interstitials, videos, GIFs, and Native ads. The product is integrated with all leading MMPs like Appsflyer, Branch, and Kochava, which offers a transparent and trustworthy environment.
- Truecaller Ad Server: An ad-tech stack that drives advertiser KPIs with features and functionalities to optimise performance, offering advertisers transparency, flexibility, and optimization capabilities on par with the best ad servers in the market and integrated with all leading MMPs for seamless tracking of performance.
- Innovative Ad Experiences: Such as “click to article,” which allows for the display of instant snackable articles, “click to call/SMS,” and “easy lead form” aid in the propagation of the demand funnel. These click experiences can be served even without an internet connection.
Speaking about the launch of the new tools, Truecaller vice president of global ads business Sagar Manikpure said, “We recognise that today’s marketing objectives demand a well-orchestrated solution that combines the precision of first-party data with engaged audiences at scale. The massive global user base of 255 million DAUs, each engaging with the app several times a day via call and SMS-based interactions, provides us with a rare combination of hyper-scale of users, frequent engagement, and access to unique insights in a privacy-safe way. We then combine this with an intently designed ad stack and carefully crafted solutions to help marketers deliver on a range of objectives while extracting the highest ROI on their advertising spends.”
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
