Ad Campaigns
Truebalance expands campaign with Rajkummar Rao, Priyamani and Divya Dutta
MUMBAI: Truebalance, has launched the second phase of its Aapki Har Zaroorat Ka Saathi campaign, now featuring acclaimed actor Rajkummar Rao. Following the success of the first phase with Priyamani and Divya Dutta, the new segment continues the brand’s mission of positioning Truebalance as a reliable financial partner for quick and accessible personal loans.
The initial campaign featured Priyamani and Dutta, highlighting real-life financial challenges. In one advertisement, Priyamani helps Dutta secure funds for her daughter’s sports kit, showcasing the ease of obtaining a loan through Truebalance. Another story portrays Priyamani assisting her brother in arranging money for their grandfather’s knee surgery, demonstrating the platform’s hassle-free, paperwork-free loan process.
Building on this, the second phase introduces Rao, whose relatable persona reinforces Truebalance’s commitment to financial empowerment. His storyline centres on assisting a friend with an urgent financial need, highlighting the platform’s speed, security, and accessibility.
Despite advancements in digital lending, financial services remain inaccessible in many Tier two, Tier three, and rural regions. Truebalance addresses this gap by offering millennials, salaried professionals, and self-employed individuals instant access to credit through its user-friendly digital lending app.
“As a brand, we are committed to simplifying credit access for evolving financial segments. This campaign with Rao, Priyamani, and Dutta reaffirms our role as a dependable financial partner,” said Balancehero India CMO Ashish Aggarwal.
Backed by its own NBFC, True Credit, Truebalance continues to expand its services through a marketplace model, integrating a range of financial solutions to cater to its growing customer base.
The Aapki Har Zaroorat Ka Saathi campaign underscores Truebalance’s dedication to financial empowerment and accessibility, helping millions confidently navigate their financial journey.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
