MAM
Trivayu Media Works announces its customer success services portfolio
Mumbai: TriVayu Media Works has announced the launch of its new customer success service portfolio. The services will be launched under a new brand called TMW: NBUx (next billion users’ experience). With a presence in over 200 districts, 1,000 villages, and 20+ states across the country, TMW is a private hyperlocal content distribution company and distinguishes itself as a solution that assists India’s leading companies in targeting the hyperlocal market through the development of super-niche content, marketing, and resource services.
TMW: NBUx’s customer success services include live chat support, email support, online reputation management, and telephony (inbound and outbound) in 10+ languages. TMW: NBUx service is a plug-and-play kind of module where clients just have to select their customers and define the aim or queries. TMW’s team will also facilitate the strategy and execution using their in-house CRM ecosystem. Soon, TMW plans to offer short services such as customer response surveys and user intent research surveys as well.
“We are thrilled to announce the launch of our customer success services portfolio under the new brand of TMW: NBUx. The service aims to empower any B2C brand that is keen to enhance its customer loyalty and satisfaction. There are many tier-two-based SMB companies that want to set up a customer success team but are not able to do so due to a low budget and lack of awareness. With our cost-efficient and feasible plug-n-play hyperlocal dialect module, we are driven to serve more brands and help them scale quickly and build customer trust,” said Trivayu Media Works co-founder Ratnendra K Pandey.
TMW offers content in 15+ languages to help brands reach a wider audience in tier two and tier three cities where branding and its associated concepts are challenging to develop. TMW also trains and employs youth in content learning, and the process is completely free until a candidate begins earning money. Candidates are hired based on their performance and work from TMW’s micro-offices, which the company claims no other company offers. By collaborating closely with trained resources from tier two and tier three cities, TMW is able to save its clients up to 30 per cent on project costs.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
