MAM
Triton wins media mandate for Force Gurkha
MUMBAI: Triton Communications has been awarded the strategy, creative and media mandate for Force Gurkha – the latest offering from Pune-based Force Motors.
Slated to launch in April 2013, Force Gurkha will be the first vehicle in its class to offer different locks, higher ground clearance and a snorkel intake to manoeuvre snow, sand, mud slush, mountains and comfortably drive through water.
Triton CEO and NCD Renton D’Sousa said, “To me the Force Gurkha is The Off-Roader for the Off-Roader. It fills the gap between the driver’s expectations and the on ground capabilities of the other 4X4 vehicles. The Force Gurkha is a 4X4 that can outmanoeuvre any season or terrain. Hence it is a 4X4X4. I call it the ‘Extreme Off-Roader Vehicle’”.
Force group Business Director Sandeep Srivastava said, “Creating a new category has its challenges. Backed by sustained & substantial media investments, SUV’s have projected themselves as hard core mud pluggers. Rather than negating their claims to bring alive the fact, we will build the brand on a paradigm unheard of, but completely true to the product and its amazing capabilities. Herein lays the opportunity for Force Gurkha to up the ante for Force Motors and the Indian automobile industry .”
Brands
Hyundai Motor India posts highest-ever quarterly domestic sales of 1,66,578 units in Q4 FY2025-26
The carmaker clocks 8.5 per cent year-on-year growth in the January to March quarter, capping the fiscal year with a record-breaking March as well
GURUGRAM: Hyundai Motor India Limited has closed its fourth quarter on a high. The Gurugram-based carmaker posted domestic sales of 1,66,578 units in Q4 FY2025-26, its highest-ever quarterly domestic tally since inception, representing an 8.5 per cent year-on-year jump.
The numbers get better when exports are added in. Total quarterly sales, including exports of 41,697 units, a 9.4 per cent year-on-year rise, came in at 2,08,275 units for the January to March 2026 period, up 8.7 per cent year-on-year.
March 2026 delivered a record of its own. The company shifted 55,064 units in the domestic market last month, its highest-ever tally for any March since inception, up 6.3 per cent year-on-year. Total monthly sales for March, including exports of 13,940 units, stood at 69,004 units, a 2.5 per cent year-on-year rise.
Managing director and chief executive Tarun Garg struck a confident tone. “Continuing the momentum gained in 2026, we have achieved highest-ever quarterly domestic sales of 1,66,578 units in Q4 FY2025-26,” he said, pointing to upcoming product interventions including the recently upgraded Hyundai Verna and Exter as drivers of continued growth. Garg acknowledged geopolitical headwinds but said the company was “well-prepared for a strong FY2026-27, delivering aspirational, connected and innovative products, along with unmatched customer experience and pride of ownership.”
Records in the quarter, records in the month. For Hyundai Motor India, FY2025-26 has ended exactly the way it wanted.
