Triton Communications bags creative duties for Veola

MUMBAI: Triton Communications has bagged the creative mandate for Veola- a hair care brand, launched by Bajaj Herbals for the Indian market.

Says Bajaj Herbals MD Sanjay Bajaj, “We were impressed by the presentation made by the Triton team. They showed an excellent understanding about the brand and the hair oil category in general. With Triton coming on board we aspire to create brand value in the Indian market.” 
 
Adds Triton Communications executive director Pankaj Arora, “We are delighted to partner with Veola. Since we have a good track record in building entrepreneurial brands in India, we hope to leverage on our expertise and help build Veola into a strong product in the hair care category.” 
 
Through Veola, Bajaj Herbals aims to launch its hair care products in India, as its entry into home ground. 
 
The media platforms that the company plans to exploit for communications will be TV, followed by outdoor and print campaigns.