MAM
Triton Communications appoints Sam Husaini to head North India biz
MUMBAI: Indian private communications agency, Triton Communications, has appointed Sam Husaini as president for North India business.
As part of his role, Husaini will ensure the growth of the agency and will provide existing and potential clients with an indispensable partnership that catalyses their quest for prosperity and greatness.
Sam Husaini is a passionate and visionary business leader, with over two decades of marketing, branding, communications and transformation experience in India and the Middle East.
Triton Communications founder and director Ali Merchant says, “We are aiming to be among the top five integrated communications agency in the next three years in North India, for this, we need strong yet disruptive minds to make it happen. We are confident that Sam Husaini will provide the leadership to make it a reality as president, North India of Triton Communications.”
Munawar Syed, director for the agency recognises Sam to be a well-qualified, well-experienced communications professional with a humane leadership style that endears and earns respect.
Husaini has worked for challenging brands in India and the Middle East across diverse business verticals such as telecom, banking & finance, consumer appliances, insurance, automotive, retail, food & beverage, household cleaning products, government services, real estate, media, sporting events, aviation and heavy industry.
He started his career with Lintas in Mumbai and then moved on to work with Leo Burnett and McCann Erickson in Delhi and later with the BBDO Network in the MENA region.
Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has worked for clients including Adani-Wilmar, Eureka Forbes, Officer’s Choice and Yes Bank among others.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
