TripleDart tops $7 million ARR with AI-led growth, reports 50 per cent EBIT margin

BENGALURU: Talk may be cheap, but margins are speaking volumes. Bengaluru-based B2B growth company TripleDart has crossed $7 million in annual recurring revenue (ARR) while reporting a 50 per cent EBIT margin, making a case for a software-led services model built without venture capital.

The bootstrapped company said it has reimagined the traditional inbound marketing agency by replacing manual workflows with AI-powered software, allowing it to scale profitably without relying on additional headcount or external funding.

The announcement comes at a time when investors have poured more than $300 million into startups building so-called “services-as-software” businesses, betting that AI can help service companies achieve software-like margins. While many funded players have focused on individual functions such as content, SEO or design, TripleDart claims it has automated the entire inbound marketing stack.

At the centre of this strategy is Slate, the company’s in-house AI agent platform. Built after concluding that existing tools were not capable of managing end-to-end marketing operations, Slate handles SEO, content creation and AI visibility while enabling client teams to collaborate directly with AI agents through a shared “cowork” interface.

Founded four and a half years ago, TripleDart has grown to a team of 120 employees and now manages more than $200 million in advertising spend for over 300 clients. Its customer roster includes General Electric, SentinelOne, ByteDance, Sage and Glean in global markets, alongside WeWork, Cognizant and MakeMyTrip in India.

TripleDart founder and managing director Shiyam Sunder said, “The services-as-software wave has raised hundreds of millions to prove one thesis: that you can run a services business at software margins. We proved it without a single dollar of funding, and we did it for every marketing service, not one slice. At TripleDart, we don’t see ourselves as an agency that bolted on some software. We rebuilt the function as software from day one. When a bootstrapped team can do that profitably, the ‘agency’ label stops fitting. That’s a category, not an agency.”

The company believes its performance demonstrates that AI-first service businesses can achieve strong profitability without venture backing, challenging the notion that significant external funding is essential to build scalable software-enabled services.

As AI continues to reshape enterprise workflows, TripleDart is positioning its software-first approach as evidence that the next generation of marketing businesses may be defined less by headcount and more by intelligent automation.