MAM
Trip Creative designs launch campaign for Skoda Kushaq and Skoda Slavia
Mumbai: Leading visual communication design company Trip Creative Services have been instrumental in designing the launch campaigns for Skoda Auto India’s new car launches, the ‘Skoda Kushaq’ and the ‘Skoda Salvia’ with event partners 70EMG.
Trip was involved at multiple stages of the launches from the very beginning as part of the PR and communications team initiative of Skoda Auto India. Content design, social media marketing and execution for multiple campaigns from the naming film, to the covered drive content, videos, photos, and teasers to the world static premiere which also included content for a hybrid live and online virtual conference, to the market launch online premiere of the Kushaq. With shoots in the Czech Republic, and various cities across India, the deliverable not only included multiple films across various formats, platforms and events but also the launch websites with WebGL, AR filters for Instagram and Fb, VR modules, Infographics, Car 3D renders, VFX and much more. The world static premiere of the Slavia was the most-watched online car event in the history of Indian Car launches on youtube and Instagram garnering over one lakh live audiences with over 15 million views in the first 24 hours along with #SkodaSlavia was a trending number one in India on Twitter during that day.
Trip Creative Services founder Prateek Sethi commented, “We have already established a benchmark in the animation industry working with 70EMG for the launch events is fantastic! Skoda PR and communication team are great clients. Our motive now is to expand our footprint. It has been a pleasure to be a part of the creative team of Skoda Auto India PR & brand communication for almost 4 years now and going strong. We are always trying to push the envelope across creatives and technologies for them.”
The AR filters for the Skoda Slavia, which won first place in the Cult Critic Movie Awards 2022, while Skoda Kushaq won the Web & New Media Outstanding Achievement Award at the Black Swan International Film Festival in February 2022.
An investment of multiple crores across launches was made by Trip to make this project successful with 70EMG and Skoda Auto India. Currently, the automaker is clocking numbers over 5000 units sold per month, a major boost for the company. The models sold in India include the Kushaq, Slavia, Octavia and Superb.
Serving a variety of sectors with their exceptional services, Trip has proven to go a long way in aiming to serve the automobile industry and come up with new projects and digital art creativities that will give a new direction and fresh perspectives to the animation industry.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
