MAM
Tribes Communication appoints Deep Sanyal as group chief financial officer
Mumbai: Deep Sanyal brings with him a wealth of experience and is a seasoned finance professional. With an experience of 26 years in the field of finance, Deep has worked in various industries including advertising and has been a strategic partner to the senior management. This has stood him in good stead during crucial decision-making and implementation of good corporate governance including statutory compliances. Deep has also been responsible for managing profits of various business units by analysis of Budgets and MIS, collection of revenue and cost control.
Deep Sanyal joins Tribes Communication from Madison OOH media group, where he served as the finance director for 13 years and played a pivotal role in financial restructuring and driving profitability for the organization.
Deep is A Fellow Chartered Accountant (FCA) and an associate cost and management accountant (ACMA). His professional journey has been defined by a commitment to excellence and a passion for driving positive change.
Expressing his excitement about joining Tribes Communication Deep stated, “I am excited to start my journey as Group CFO Tribes. With the Tribes group already in an excellent growth trajectory, I look forward to executing the group’s strategic and financial priorities by joining their bandwagon. I am eagerly awaiting the new challenges and opportunities ahead.”
His appointment is a strategic move to strengthen the company’s financial strategy and drive its next phase of growth.
“We are extremely happy to welcome Deep Sanyal to our leadership team,” said Tribes Communication MD and chairman Gour Gupta. “His extensive experience in financial stewardship and strategic insight will be invaluable and lead us into a new chapter of growth and achievement. I am confident that Deep’s rich experience and visionary approach will undoubtedly carry forth our legacy of excellence. We are thrilled to have him at the helm and look forward to our journey together.”
This appointment underscores Tribes Communication’s commitment to enhancing its leadership team with top-tier talent to support its growth plans, which will enable them to leverage Deep’s expertise to navigate the dynamic market landscape and achieve its strategic objectives.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
