Ad Campaigns
#TreatmentZarooriHai: MS Dhoni urges timely treatment for joint & heart health
Mumbai: Meril, a global Indian medical device company launched #TreatmentZarooriHai, a public awareness campaign in September 2022 and is ongoing. The aim of the campaign is to spread awareness amongst Indian citizens on specific diseases related to large joints (hip and knee), heart (aortic stenosis and coronary artery disease) through reliable and helpful information. The campaign #TreatmentZarooriHai intends to bridge the gap between patients, caregivers, and medical fraternity.
Over the year, the campaign has been amplified with a robust marketing plan including digital, social media and micro influencers. Thus so far, the campaign has garnered more than 10 million impressions on social media and created opportunity to see (OTS) of approx more than 20 million pan India through print & television outreach over a period of 11 months.
In the campaign MS Dhoni is seen bringing the perfect touch of compassion to look after the elderly at home. With his soothing charisma, the message of treatment zaroori hai, aur aasan bhi is conveyed to audiences of all age groups across all platforms.
Meril Sr. VP Sanjeev Bhatt said, “With the country deciding to focus on healthy living, it is crucial that we support the public with the most scientifically proved approach towards disease prevention and management of non-communicable diseases of the heart and bone. Initiatives like ‘treatment zaroori hai’ have resulted in increased awareness among the public. With #TreatmentZarooriHai, our goal is to ensure that we reach out to as many people and urge them to opt for timely diagnosis and treatment. We have taken an integrated approach so that we can reach out to not just patients (usually 40 years and above) but also their family members – children, grand children that are digitally savvy.”
This National Bone & Joint Day, it is important to focus on joint pains. As age progresses, especially for the senior citizen, their agility and mobility are hampered due to severe joint pains that directly interfere with their ability to carry on with the daily chores. The most common conditions that normally lead to age related joint pains are osteoarthritis, rheumatoid arthritis, and joint injuries.
Osteoarthritis(OA) is a chronic condition that affects millions of people worldwide. It is witnessed that around 15 crore Indians, majorly above the age of 50, suffer from some or the other kind of knee related issues due to familial history, age related degeneration, lack of physical activity, obesity, lifestyle diseases and inflammatory ailments. Even though, more than 2.5 lakh people undergo total knee replacement surgery in India every year, people are still afraid of getting a knee replacement surgery done. However, advancements in medical technology have brought about innovative treatment options, including robotic joint replacement, which has revolutionised the way we approach osteoarthritis management.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
