MAM
Travel Boutique Online (TBO) acquires strategic equity in Deyor Camps
MUMBAI: Travel Boutique Online has taken strategic equity in Deyor Camps, founded by Dheeraj Jain(Redcliffe Capital), Chirag Gupta, Aakaar Gandhi and Gautam Yadav, to meet the demands of unorganized sector of adventure travel market in India. The teams of Deyor Camps & TBO will work closely to sell campsites offered by Deyor Camps through vast network of TBO.
Travel Boutique Online, backed by Naspers is India’s largest B2B travel portal with more than 19,000 travel agents who are actively involved in selling their travel solutions. TBO enables its partners to serve their customers efficiently with the right pricing and inventory. With strategic equity in Deyor Camps, TBO will now create unique advantage for its partners by enabling them to sell branded campsites at more than 45 locations in India.
“Deyor Camps has been instrumental in sending 10,000 people for camping during its 1st quarter of operations. We have already become the preferred travel partners for backpacker groups, Biker Groups travelling to Leh-ladakh and Lahaul Spiti over the course of the summer. We want to further extend our offerings to every person who is looking to spend their holidays in midst of nature or simply wants to discover something new and adventurous. With TBO as our strategic partner, we will be able to reach out to its well – established database of consumers who trust TBO and its travel agents,” said Dheeraj Jain from Redcliffe Capital.
Speaking on this, Travel Boutique Online MD Ankush Nijhawan too said, “We are excited to announce our strategic equity in Deyor Camps, as the value proposition offered by Deyor Camps is unmatched in this market.”
“We are just a few days away from launching a technology platform, which will make booking camping trips as simple as booking a hotel room, hence, structuring a highly fragmented sector. We will have a dedicated team at Deyor, who will serve the requests received from TBO and to ensure transactions smoothly,” said Deyor Camps co founder Chirag Gupta.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
