MAM
Travel Boutique Online (TBO) acquires strategic equity in Deyor Camps
MUMBAI: Travel Boutique Online has taken strategic equity in Deyor Camps, founded by Dheeraj Jain(Redcliffe Capital), Chirag Gupta, Aakaar Gandhi and Gautam Yadav, to meet the demands of unorganized sector of adventure travel market in India. The teams of Deyor Camps & TBO will work closely to sell campsites offered by Deyor Camps through vast network of TBO.
Travel Boutique Online, backed by Naspers is India’s largest B2B travel portal with more than 19,000 travel agents who are actively involved in selling their travel solutions. TBO enables its partners to serve their customers efficiently with the right pricing and inventory. With strategic equity in Deyor Camps, TBO will now create unique advantage for its partners by enabling them to sell branded campsites at more than 45 locations in India.
“Deyor Camps has been instrumental in sending 10,000 people for camping during its 1st quarter of operations. We have already become the preferred travel partners for backpacker groups, Biker Groups travelling to Leh-ladakh and Lahaul Spiti over the course of the summer. We want to further extend our offerings to every person who is looking to spend their holidays in midst of nature or simply wants to discover something new and adventurous. With TBO as our strategic partner, we will be able to reach out to its well – established database of consumers who trust TBO and its travel agents,” said Dheeraj Jain from Redcliffe Capital.
Speaking on this, Travel Boutique Online MD Ankush Nijhawan too said, “We are excited to announce our strategic equity in Deyor Camps, as the value proposition offered by Deyor Camps is unmatched in this market.”
“We are just a few days away from launching a technology platform, which will make booking camping trips as simple as booking a hotel room, hence, structuring a highly fragmented sector. We will have a dedicated team at Deyor, who will serve the requests received from TBO and to ensure transactions smoothly,” said Deyor Camps co founder Chirag Gupta.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
