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Travel Boutique Online (TBO) acquires strategic equity in Deyor Camps
MUMBAI: Travel Boutique Online has taken strategic equity in Deyor Camps, founded by Dheeraj Jain(Redcliffe Capital), Chirag Gupta, Aakaar Gandhi and Gautam Yadav, to meet the demands of unorganized sector of adventure travel market in India. The teams of Deyor Camps & TBO will work closely to sell campsites offered by Deyor Camps through vast network of TBO.
Travel Boutique Online, backed by Naspers is India’s largest B2B travel portal with more than 19,000 travel agents who are actively involved in selling their travel solutions. TBO enables its partners to serve their customers efficiently with the right pricing and inventory. With strategic equity in Deyor Camps, TBO will now create unique advantage for its partners by enabling them to sell branded campsites at more than 45 locations in India.
“Deyor Camps has been instrumental in sending 10,000 people for camping during its 1st quarter of operations. We have already become the preferred travel partners for backpacker groups, Biker Groups travelling to Leh-ladakh and Lahaul Spiti over the course of the summer. We want to further extend our offerings to every person who is looking to spend their holidays in midst of nature or simply wants to discover something new and adventurous. With TBO as our strategic partner, we will be able to reach out to its well – established database of consumers who trust TBO and its travel agents,” said Dheeraj Jain from Redcliffe Capital.
Speaking on this, Travel Boutique Online MD Ankush Nijhawan too said, “We are excited to announce our strategic equity in Deyor Camps, as the value proposition offered by Deyor Camps is unmatched in this market.”
“We are just a few days away from launching a technology platform, which will make booking camping trips as simple as booking a hotel room, hence, structuring a highly fragmented sector. We will have a dedicated team at Deyor, who will serve the requests received from TBO and to ensure transactions smoothly,” said Deyor Camps co founder Chirag Gupta.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
