Ad Campaigns
Transgender model asks “Why don’t you donate blood?”
MUMBAI: “Donate Blood and Save Life”, a slogan heard and spread everywhere since years, donating blood is also considered to be every citizen’s responsibility. But how far do we abide the same?
There is a transgender community out there which desires to donate blood but is refrained from doing so. We know how to judge them on every aspect but do we know the importance of saving a life? What stops others to donate blood regularly?
Keeping the same in mind and highlighting the two aspects, on the occasion of World Donor Day, BOLD, a transgender modelling agency and WATConsult, the digital and social media agency from Dentsu Aegis Network India, joined hands to launch a campaign titled, #whydontyou.
The campaign revolves around how transgenders are not allowed to donate blood but what is stopping others. Why don’t the people who have the privilege to donate blood do so! The campaign involves a video featuring Rudrani Chettri Chauhan, a transgender who went against all odds to build India’s first LGBT modelling agency.
She is seen expressing the plight of the community which is judged upon, refrained from equality and basic rights, desire to save a life but unfortunately aren’t allowed to. She is seen urging the rest strata to stop judging them instead go and donate some part of their blood which could save a needy.
WATConsult founder and CEO Rajiv Dingra says, “Here are we who pro-actively judge, discard and ignore the existence of transgenders for many reasons but many of us cannot simply donate blood. We wanted to raise awareness about the need of Blood Donation and urge each one of us to become a donor sooner. #whydontyou is simple a step towards the same.”
BOLD Founder Rudrani Chettri Chauhan adds, “As the third gender, the society discards our existence and more importantly our blood, which can save a million lives. Not every transgender carries the HIV virus, as the public believes. So why waste good blood? But people do so many things to judge us, hold us back and do not do their own bit. I don’t know whether its fear or thought or just ignorance but its time, and I ask them why? When you can judge us, stare us, belittle us then why not do something for the society and donate blood?”
As a part of the campaign, the agency has created a microsite, www.whydontyou.in wherein a donor can register and donate blood with a Mumbai based blood donation bank, Triumph Blood Donation bank and for records, India needs 5 crore units of blood annually against an availability of 2.5 crore units.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
