MAM
TRAI: FM Radio ad revenue moved up in third quarter
BENGALURU: After the slump in advertisement revenues by private FM radio stations in the quarters ended 30 June 2016 (Q1-17) and 31 March 2016 (Q4-17), the trend seems have been changed, albeit marginally for Q2-17 (quarter ended 30 September 2016) and Q3-17 (quarter ended 31 December 2017) according to the data released by The Telecom Regulatory Authority of India (TRAI).
According to TRAI data for Q3-17, radio combined ad revenues reported by 272 of the 273 private operating FM radio stations were Rs546.72 crore or an average of Rs2.01 lakh per station for Q3-17. This washigher than the average of Rs 1.94 crore per station (combined revenue Rs502.13 crore from 259 stations)for the immediate trailing quarter. Q3-17 ad revenue was however short by about Rs12 lakh per station as compared to the corresponding year ago quarter for which TRAI reported combined ad revenue of Rs533.7 crore from 240 radio stations (Average revenue per station of Rs2.22 crore per station). As a matter of fact, in Q2-16, the average revenue per station was highest at Rs 2.22 crore during the period commencing from end Q1-12 until the current quarter.
Please refer to the Figure below for FM Radio Ad Revenue over a five year plus period spanning a 23 quarter period starting with the quarter ended 30 June 2011 (Q1-12) until the quarter ended 31 December 2016 (Q2-17) as per TRAI data. The amounts are in Rs crore and rounded off to the nearest decimal place in the case of combined ad revenue and two decimal places in the case of Average Revenue per station.
In absolute terms, combined Radio ad revenue in Q3-17 increased 8.9 percent and 3.4 percent year-over-year (y-o-y, as compared to the corresponding quarter of the previous year) and quarter-over-quarter (q-o-q, immediate trailing quarter) respectively. Average revenue per station in the current quarter declined 9.6 percent y-o-y, but increased 3.7 percent q-o-q. The total number of stations in Q3-17 increased 13.3 percent y-o-y and 5 percent q-o-q.
Please refer to Figure B for y-o-y and q-o-q changes
Thirteen new private FM stations commenced operations to take the total number of stations at close of 31 December 2017 to 273 in the third quarter of 2017 according to TRAI. At the close of Q2-17 (previous quarter), there were 260 private FM stations operating in the country.
Here’s two of the major radio networks’ performed in Q3-17
One of the biggest players in the private FM radio business – Entertainment Network India Limited that runs the Radio Mirchi network among others, reported 4.9 percent y-o-y increase in consolidated Total Income from Operations or revenue (TIO) for Q3-17 of Rs 150.65 crore for the current quarter as compared to Rs 143.57 crore in the corresponding quarter of the previous fiscal. Q-o-q, revenue in Q3-17 also increased 16.2 percent from Rs 129.65 crore in Q2-17.The company’s consolidated profit after tax (PAT) in Q3-17 declined by 43.1 percent year-over-year (y-o-y) to Rs16.42 crore (10.9 percent margin) as compared to Rs28.86 crore (20.1 percent margin) and more than doubled (increased 2.18 times) q-o-q from Rs 8.05 crore (6.2 percent margin).
Commenting on the results, ENILmanaging director and chief executive officer, Prashant Pandaysaid, “We are poised on the cusp of a strong growth curve with the LoveNetwork – 8 ‘Mirchi Love’ channels of our own and 3 ‘Ishq FM’ channels of TV Today –now fully operational. This network, along with the original ‘Mirchi’ network, now comprising 42 channels, offer advertisers the widest coverage across the country. With thegovernment soon to announce the results of the second batch of auctions held recently, we willgrow even bigger. These are exciting times!”
Another player, DB Corp’s MY FM radio network which encompassed 26 live stations with the launch of nine new stations during Q2-17 and Q3-17 reported revenue increase in Q3-17 of 12.4 percent to Rs 36.32 crore as compared to Rs 32.32 crore in the corresponding year ago quarter. DB Corp’s earnings press release said that its radio business operating profit (EBIDTA) grew 3 percent y-o-y to Rs 14.8 crore (41 percent margin), while profit after tax (PAT) also increased 3 percent y-o-y to Rs 8.1 crore (22 percent margin).
Unlike most of the other players in the media and entertainment, the major players of the radio industry were not as affected by the government’s demonetisation drive that commenced on November 8, 2016. With more stations to roll, the industry’s ad revenues can only grow.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
