Brands
TrafficGuard aids brands in growing revenue to $3.26M
Mumbai: TrafficGuard, an Omni channel ad verification platform, which boasts clients like Disney Streaming services, William Hill and SingTel as clients, has announced new client wins and has pushed its revenue to a record high of $3.26 million. The platform empowers brands by assisting them in detecting, mitigating, and reporting digital ad fraud before it hits their advertising budget.
TrafficGuard’s advanced digital advertising verification solutions and diverse offerings have assisted hundreds of brands in identifying and preventing fraudulent ad clicks, resulting in significant revenue growth and client engagement. The company’s cutting-edge technology further helps brands optimize their digital advertising spend, allowing them to meet revenue targets while maintaining high integrity and transparency. TrafficGuard takes pride in being the world’s first multipoint and Omni-channel platform to examine each stage of the consumer journey and mitigate fraud at the earliest reliable indicator.
Commenting on the company’s recent success, TrafficGuard CEO & co-founder Mathew Ratty said, “We are thrilled to be a part of our client’s success stories and look forward to continuing to assist them in their growth journey. We have also invested heavily in our people and capabilities to enhance our integrations with technology partners around the world and generate massive sales and opportunities in the future. Furthermore, we are committed to providing our clients with the highest level of protection against ad fraud and delivering measurable results that drive growth and success and overall drive one of the leading metrics in business, LTV:CAC.”
TrafficGuard’s commitment to innovation, pinpoint precision, and client success has made it a trusted partner for businesses across various industries. In addition, TrafficGuard has developed a significant reputational bank on internet traffic through the real-time analysis of over 200 signals that benefit its customers worldwide. This success has resulted in rapid revenue growth and a record trial pipeline along with increased enterprise customer demands, user interface, and other support functions.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
