MAM
Tradus.com launches TVC to deliver wholesale prices at your doorstep
MUMBAI: Yang Communications has created the new ad campaign for Tradus.com.
The theme of the campaign is “Wholesale prices at your doorstep” and highlights Tradus.com as the place to shop for quality products at wholesale prices.
The campaign consists of three films that portray various characters getting wholesale prices from the comfort of their homes. The films use humour to describe the “hassles” of going to a typical wholesale market.
The first film shows a young girl who ventures out with great hope to find deals in the wholesale markets. The film goes on to show what the “typical” Indian woman shopper encounters. The harassment is not shown but implied. Her despair is heightened and the brand provides the solution. The film ends with the promise of wholesale prices within the comfort of your home.
The second film shows a biker following the footsteps of the First film, the focus then shifts to a young couple on their way to clinch some deals at the wholesale market. They are riding on a Harley Davidson. They reach the market and then disaster strikes in the form of a stolen Harley. Happiness turns to gloom and finally a search for the missing bike which has now been deflowered. The brand once again provides the solution. The film ends with the promise of wholesale prices within the comfort of your home.
The third film focuses on a ‘nerdy‘ guy and his experience in the wholesale market. Whilst shopping he experiences some unease and ends to relieve himself. During this process he experiences some unintended consequences and is cursed to live with the spiked hair for a while. This is the moment when the brand provides the promise of wholesale prices within the comfort of your home.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
