Brands
Trading gets a turbocharge with Sahi’s power move
MUMBAI: Out with the old, in with the bold. Sahi is hitting refresh on India’s trading scene. The new-age broker has rolled out a high-octane digital video campaign, aptly titled “Aa gaya High Performance ka Zamaana,” calling on traders to dump laggy apps and step into a faster, sharper trading future.
The campaign’s cinematic film captures that satisfying moment of hitting delete on cluttered setups and welcoming sleek, performance-driven tools. It’s a post-festive clean-up with a financial twist, mirroring the spirit of renewal, only this time, the clutter being cleared is digital.
At the core of this push is Sahi Charts, the platform’s in-house, pro-grade tool that gives traders real-time insights, lightning-fast execution, and a clean, intuitive interface that helps them make smarter decisions, faster. The brand’s promise? To give traders clarity, confidence, and a competitive edge.
And the numbers are backing it up. In just ten months, Sahi has clocked over 800,000 app downloads, with active traders growing 50 per cent month on month. Nearly one in five users has already executed more than 500 trades, while over half have crossed the 100-trade mark. All this while offering brokerage fees as low as Rs 10 per order, thanks to its AI-driven operations and lean business model.
“Too many traders still rely on outdated tools that slow them down when it matters most,” said Sahi CEO Dale Vaz. “This campaign is our call to action, to empower traders with the speed and intelligence they need to compete today.”
Head of brand Reedhi Mukherjee added, “The tools you use define your performance. With this campaign, we wanted to remind traders that it’s time to let go of what holds them back and embrace technology built for high performance.”
With its slick visuals and sharp message, Sahi’s new campaign doesn’t just sell a product, it signals a mindset shift. For India’s trading community, the era of high performance isn’t coming. It’s already here.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
