MAM
TradeIndia encapsulates buzz around T20 World Cup
Mumbai: TradeIndia has rolled out a new campaign encapsulating the nationwide buzz during the ongoing ICC Men’s T20 World Cup. The ad film for the campaign features TV sensation Shaleen Malhotra.
To carry out this campaign, TradeIndia partnered with Dream Slate Pictures, who conceptualised and amplified the campaign on Instagram, Facebook, and LinkedIn.
Cinematically blending the flavours of cricket with TradeIndia’s offerings, the campaign, “#SabMilegaYahinMilega,” highlights the bulk buying services it offers MSMEs.
The idea behind “#SabMilegaYahinMilega” derives from TradeIndia’s key offerings. Just as every over in cricket needs the batsman to choose a different strategy, every business, big or small, has different needs.
One such critical need is bulk buying, which requires a lot of legwork and finding the right supplier can take a great deal of research. TradeIndia makes the entire process easier and more seamless by giving users a quick way to gauge the trustworthiness of a particular supplier through transaction levels and response rates. The B2B e-commerce site features suppliers from across the world, giving businesses a platform to buy goods in bulk at wholesale prices.
Elaborating on the campaign, TradeIndia CEO Sandip Chhettri said, “In India, cricket isn’t just a sport but a shared emotion that connects billions of fans across genders, generations, and cultures. In our country, where the Cricket World Cup is celebrated as a festival, this film provides an opportunity to connect with consumers, manifesting offerings in a language everyone understands. TradeIndia has always leveraged innovative ways to reach out to consumers and this campaign stands testimony to the memorable experiences they can have with the brand while enjoying the cricket craze.”
Speaking from the creative perspective, Dream Slate Pictures executive director Kushaal Chawla stated, “Being part of the TradeIndia World Cup cricket campaign is an exciting experience as the company is one of the most reputed B2B marketplaces. With the World Cup underway, we believe our concept capitalising on the nationwide cricket mania will be a massive hit for the brand. Through this film, we want fans to be entirely engrossed from the outset, eventually associating their love for cricket with TradeIndia. That’s how the “Cricket Matlab India, Business Matlab TradeIndia” campaign emerged. This promo aims to foster robust trust and recall value between the brand and its cricket-loving users.”
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
