MAM
TPV Technology appoints Carol Anne Dias as its new managing director
Mumbai: TPV Technology Ltd, an LCD manufacturer, has announced the appointment of Carol Anne Dias as its new managing director, to spearhead operations of AOC and Philips monitor divisions in India. Under her new strategic role, Carol will be responsible to drive the company’s monitor business to the next level, by aligning the business operations towards growth and aggressively penetrating all major metro cities across India.
The move comes in line with the company’s goal to meet local market demands and ensure the availability of its innovative portfolio of monitor solutions. Carol will be aggressively promoting Philips and AOC monitors, along with AOC’s sub-brand ‘AGON by AOC’, one of the world’s strongest portfolios of high-performance gaming monitors. She will oversee the channel, retail (organised, micro-retail & e-commerce), network of gaming systems integrators, and overall sales and marketing by leveraging key distribution channels across India.
Commenting on the appointment, APMEA general manager Kevin Wu, said “We are thrilled to have Carol on board with us to head our Indian operations. She has already played a pivotal role in accelerating the growth of our innovative state-of-the-art monitors portfolio in the Middle East and Africa, thereby capturing a significant market share in the region. Carol in her new role, will help place AOC and Philips at the centre of the digital transformation and gaming monitor business in India. We are confident in her abilities to further strengthen our footprint in India. Under her able leadership, we are looking forward to changing our market strategy as a whole and also focus more on establishing our gaming monitors brand in the Indian market.”
Currently, the gaming monitors industry is on the rise in the Indian market, expected to reach from US$ 108 million in 2023 to US$ 235.53 by 2033. The popularity of eSports, the increase in gamers, and the accessibility of inexpensive gaming displays are some of the key factors contributing to the growth. TPV Technology looks forward to encashing the opportunity and is eyeing a boost in the growth of AOC’s leading gaming monitor sub-brand, AGON by AOC, which is the world’s number one gaming monitor according to the Q3/2023 IDC Quarterly Gaming Tracker report.
“As the horizon of 2024 beckons, we stand primed for an era of even grander achievements. The thrust for 100Hz high-speed Thunderbolt 4 in B2B, along with the continued surge of high refresh gaming monitors for B2C clientele, chart our course. We anticipate a dazzling suite of mini-LED and OLED monitors, each affirming our dedication to redefining excellence. Furthermore, as we innovate, we act with responsibility, honouring our pledge to do our part in creating a better world and reducing our carbon footprint,” added Kevin Wu.
Commenting on her new role and responsibilities, Carol Anne Dias, said, “I am glad to accept my new role to further strengthen both AOC and Philips growth plans in the Indian market. The Indian gaming market is going through a paradigm shift, which has induced demand of high-quality and reliable gaming monitors amongst the end consumers. We will aim to further solidify our position in the Indian market through expanding our gaming monitor portfolio and providing our customers with everything they would want”.
Carol brings over 22 years of working experience in the technology and IT segment, where she has a proven track record of achieving profitability and market leadership in her previous positions. Before joining AOC, Carol held leadership positions at prominent organizations such as Belkin International and Redington Gulf, where she played a pivotal role in driving sales and market expansion. She holds a degree in Economics from India.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
