MAM
Toyota Innova ropes in Aamir Khan as its brand ambassador
MUMBAI: Toyota Kirloskar Motor has managed to rope in India’s most innovative film celebrity Aamir Khan as its brand ambassador to promote Toyota Innova in India.
The association is a strategic move to create awareness about brand Innova and reach larger audiences across India.
Innova’s petrol version is priced between Rs. 6,76,000/- and Rs. 9,37,000/- (ex-showroom Thane) and the diesel is priced between Rs. 7,36,000/- and Rs. 9,97,000/- (ex-showroom Thane). The on-road prices will vary depending on the prevailing local taxes.
Toyota Kirloskar Motor (TKM) launched Innova in February 2005 and is built in 10 countries, including India across 3 continents: Asia, Africa and South America. Innova is the first generation vehicle on the IMV platform. In India, Toyota has introduced 5 different variants of Innova in 2.0ltr petrol and 2.5ltr diesel in seven colours Silver, Dark Red Mica, Beige Mica, Light Green Mica, Dark Blue Mica, Super white and White.
Speaking on the occasion TKM managing director Atsushi Toyoshima says, “As an actor Aamir stands for all core values of Innova brand. He is a perfectionist, who innovates while enacting roles, exhibits versatility and is a wonderful performer. He is an actor who tries to break stereotypical moulds and creates new roles for himself – just like the Innova, which has brought in both MPV and passenger car customers into its fold.”
Globally, Toyota has rarely used celebrities as brand ambassadors. Aamir Khan is one of the few celebrities to be associated with brand Toyota. Aamir will soon promote Toyota Innova through media campaigns and ground promotion activities.
Aamir will be an integral part of the second phase of the Toyota Innova’s penetration across India to increase market leadership and will be at the forefront of key marketing activities, personifying values of Toyota Innova such as perfection, innovation, versatility and performance.
The company claims that Innova re-defined the Indian automobile market by becoming the largest selling model in the mid-size sedan and above category. Since its launch, Innova has achieved sales of 18000 units establishing leadership across MPV, mid-size sedan and sedan categories during the same period.
Toyoshima adds,”Innova is truly a model of the 21st century. The success of Innova is a confirmation of the belief that the Indian auto industry has matured and customers want global products. This new-generation vehicle provides performance, versatility, innovative comfort and perfect luxury, which are at par with customer requirements internationally.”
MAM
Atomberg rolls out Jackie Shroff-led campaign for smart purifier
Humour-led film highlights adaptive tech, no-AMC model and app features
MUMBAI: Boil it, filter it… or just let Jackie fix it, Atomberg Technologies is tapping nostalgia and wit to make water purification a little less… dry.
In its latest campaign, the brand ropes in Jackie Shroff to reimagine the tone of old-school public service messaging, borrowing cues from the actor’s iconic polio awareness appearances. The result is a humorous, culturally familiar spin that swaps health warnings for smart water habits, turning a typically functional category into something far more watchable and shareable.
The campaign’s hook lies in simplification. Instead of drowning audiences in technical jargon, it uses comedy to break down how Atomberg’s water purifier works, positioning it as an intuitive, everyday solution rather than a complex appliance. The storytelling leans heavily on recall, using nostalgia as an entry point while subtly educating consumers about product benefits.
At the centre of the narrative is the purifier’s adaptive technology. Designed to automatically switch between RO, UV and UF modes based on TDS levels, the system aims to ensure safe drinking water while retaining essential minerals and avoiding unnecessary RO usage. Features such as Taste Tune for customised water output and Vacation Mode for low-maintenance use further underline its focus on convenience.
Beyond the product, Atomberg is also taking aim at the category’s long-standing pain point: opaque service costs. The purifier operates on a no-AMC, pay-per-need model, replacing traditional annual maintenance contracts with a more transparent structure. Backed by a two-year no-cost warranty and continued coverage on replaced parts, the offering is positioned as both cost-efficient and consumer-friendly.
The campaign, therefore, does more than advertise a product, it reframes how it is understood. By blending humour, cultural familiarity and clear product messaging, Atomberg is attempting to stand out in a cluttered market where most communication tends to be either overly technical or easily ignored.
In a space where clarity is often filtered out, this campaign keeps things simple: safe water, smarter tech, and a familiar face delivering the message with a wink.
