Toyota Cihan Motors appoints Robin Anand as national marketing manager

MUMBAI: Changing gears once again, veteran marketer Robin Anand has joined Toyota Cihan Motors as its national marketing manager.

Anand announced the appointment through a LinkedIn post, marking his latest move after leading marketing at Geely Auto Iraq – Bajger Co., the official distributor of Geely Auto in Kurdistan, Iraq.

He brings close to three decades of experience across automotive marketing, advertising and brand strategy, having worked with global automobile manufacturers, advertising agencies and diversified business groups.

Before joining Toyota Cihan Motors, Anand served as head of marketing at Geely Auto Iraq since May 2022, overseeing brand strategy and marketing operations for the distributor in the Kurdistan region.

Earlier, he spent nearly 18 years with Saud Bahwan Group as advertising manager. During his tenure, he handled marketing and advertising responsibilities for brands including Ford, MAN, Hino, Yokohama, Continental and Goodyear, while also managing the group’s corporate advertising initiatives.

His career began in advertising, with stints at Leo Burnett as accounts supervisor and Ushak Kaal Communications as senior account executive, where he worked on brands including Dabur, Maruti Udyog, MTNL, India Post and Punjab National Bank.

Anand has also worked independently as a business consultant, entrepreneur and corporate trainer, advising organisations on marketing strategy and leadership.

Academically, he completed the Programme on Leadership and Management at the Indian Institute of Management Calcutta after earning a postgraduate diploma in marketing from the Indian Institute of Planning and Management.

With his extensive experience spanning automotive brands, advertising and international markets, Anand is expected to lead Toyota Cihan Motors’ national marketing initiatives as the company looks to strengthen its brand presence and customer engagement.