Ad Campaigns
Touch925 celebrating International Women’s Day with #ShelsEnough
Mumbai: On this International Women’s Day 2024, Touch925, a premium jewellery brand, presents a special campaign addressing the spirit of self-love and empowerment by encouraging women to embrace their perfect imperfections.
The #SheIsEnough campaign by Touch925 is dedicated to celebrate the multifaceted nature of women. It focuses on highlighting their achievements, strengths, and challenges beyond superficial judgments. Through this campaign, Touch925 aims to provide a platform for women to share their stories of overcoming obstacles, pursuing their passions, and making a difference in their communities. Whether it’s breaking barriers in male-dominated industries, advocating for social change, or simply persevering through life’s challenges, every woman’s story is valued and celebrated.
In a society rife with narrow-minded mentality, women often face scrutiny and judgment regarding their inner qualities, achievements, and contributions. Despite the strides towards progress, these archaic ideals still persist. However, amidst these challenges, Touch925 stands as a beacon of positivity, reminding women of their inherent worth beyond societal standards.
Touch925 CEO Nishit Begwani said, “I firmly believe that real shines through when we embrace our unique imperfections. Through our #ShelsEnough initiative, we empower women to share their narratives on social media. Whether it’s triumph over challenges, pursuit of passions, or impact in their communities, every story is valuable. From shattering glass ceilings in male-dominated industries to advocating for social justice, every woman’s narrative holds immense value and deserves to be honoured. Together, let’s celebrate the strength and accomplishments of women worldwide by sharing yours with the hashtag #ShelsEnough.
At Touch925, we offer something for every woman, catering to different styles, preferences, and occasions. Our collections, such as the Swan Serenade Necklace and the Amethyst Twilight Trio Set from our Shades of Persona collection, are designed to capture the essence of self-expression and reflection. Each piece of jewellery serves as a symbol of empowerment, reminding women of their worth and the strength they carry within. It’s not just about adorning oneself with beautiful accessories; it’s about wearing a piece of confidence and resilience.
In addition to its commitment to style and elegance, Touch925 also prioritizes quality craftsmanship and affordability. Each piece is meticulously crafted from pure 92.5 sterling silver, ensuring durability, longevity, and timeless allure.
As we enter a new era of inclusivity and empowerment, Touch925 remains steadfast in its mission to redefine premium as accessible and inclusive. We invite women everywhere to shine bright and embrace their perfect imperfections with Touch925.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
