Brands
Toto taps into style with season-inspired basins, faucets and sleek WCs
MUMBAI: Flush with ideas. Toto is giving India’s bathrooms a seasonal makeover. The Japanese bathroom giant has expanded its India portfolio with a stylish new line-up of basins, faucets and water-efficient WCs, blending artistry, technology and sustainability in one seamless flow.
Taking inspiration from nature’s four seasons, the brand’s latest basins arrive in striking hues: forest green for spring, mandarin orange for summer, scarlet red for autumn and ash blue for winter. Beyond looks, each piece is glazed with Toto’s ‘cofiontect’ finish, keeping surfaces fresher and easier to clean.
Adding sparkle to sinks, new faucets in rose gold and graphite finishes bring a luxe touch. Crafted with PVD technology for durability, they pair design finesse with responsibility, manufactured using processes that recycle up to 90 per cent of wastewater.
Completing the collection is a new WC range featuring sleek concealed models in square and round shapes. With Toto’s ‘tornado flush’ technology and dual-flush options as low as 3 litres, these bowls are designed to save water without skimping on comfort.
“Indian consumers want more than just functionality; they want bathrooms that are stylish, sustainable and enjoyable,” said Toto India, managing director, Shiozawa Kazuyuki. “These launches combine design and innovation to make every experience thoughtful.”
For Toto, which has been redefining bathrooms globally for over a century, this expansion cements its Indian journey with products that are as refined as they are responsible, proving once again that the future of luxury is sustainable.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
