Ad Campaigns
Totalenergies revs up nostalgia with the return of ‘Lamba Chalega’ campaign
MUMBAI: There’s nothing quite like the feeling of cruising down the open road, wind in your hair, and a bike that just won’t quit. Recognising India’s deep-rooted love for two-wheelers, Totalenergies has reintroduced its much-loved ‘Lamba Chalega’ campaign, blending nostalgia with innovation. Conceptualised and executed by Havas Creative India, the campaign underscores Totalenergies’ commitment to keeping riders on the road longer, smoother, and stress-free.
India moves on wheels—whether it’s the bustling streets of Mumbai or the quiet, winding roads of a village. Amidst the explosion of mobility solutions, biking remains an unwavering symbol of freedom and connection. And what fuels this passion? A high-performing engine oil that keeps the journey going without a hitch.
The campaign champions the brand’s Hi-Perf engine oil, designed to enhance engine durability, offer superior protection, optimise cooling, and improve mileage. For those who believe that the ride matters just as much as the destination, Hi-Perf ensures that every trip lasts longer.
One of the campaign’s standout elements is its foot-tapping melody—an energetic, unforgettable jingle that resonates across generations. Nothing brings back nostalgia like a catchy tune that sticks with you long after the ad ends.
Speaking about the campaign, Totalenergies Marketing India Pvt. Ltd. (TEMIPL) VP – public affairs, communication & CSR, Kanchan Dahiya shared, “We are thrilled to announce the launch of the second edition of the ‘Lamba Chalega’ campaign. Partnering with Havas Creative India, we’ve created a melody that cuts across generations and genders, making it relatable to all. Our Hi-Perf engine oil is engineered to improve engine durability, enhance cooling, and provide better mileage. This campaign is a true testament to our dedication to innovation and customer satisfaction.”
Echoing the sentiment, Havas Creative India joint MD & CCO Anupama Ramaswamy said, “As humans, we seek reassurance in every choice we make. Our new Hi-Perf engine oil TVC builds on this universal insight. With a catchy song, relatable moments, and memorable characters, we tell a compelling story of performance, reliability, and consistency.”
The ‘Lamba Chalega’ campaign is a nod to every biker who wants more miles, less hassle, and a riding experience that’s smoother than ever. With Hi-Perf engine oil, the road is yours to conquer.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
