MAM
Toshiba launches ‘Bowl To Sachin’ campaign
MUMBAI: Toshiba India has launched the promotional campaign, Bowl To Sachin.
As part of the celebration, all Toshiba laptop or netbook buyers get an opportunity to participate in the lucky draw contest, out of which six winners would be able to bowl to its brand ambassador Sachin Tendulkar on 30 January 2011 at Phoenix Mills.
To participate in this campaign, customers need to purchase Toshiba laptops between 1 October 2010-31 January 2011 and complete the warranty registration online at the Toshiba India website within two weeks of purchase. This campaign includes a two-day all-expenses paid trip to Mumbai for the six winners to play with Sachin. These six winners who bowl to Sachin would be decided on a month on month basis starting from November 2010 till January 2011.
Besides this great chance to Bowl to Sachin, 1000 other prizes would be given away on the basis of lucky draws to the Toshiba customers. The first 500 prizes would be drawn on 10 December, 2010 and another 500 prizes would be drawn on 21 February 2011. Herein, lucky winners would get latest Toshiba laptops, netbooks and Tanishq Gold Vouchers ranging from Rs 3000 to Rs 9,000.
Toshiba India director, PC division Wu Tengguo says, “Festivity is already in the air in India with the festival of lights – Diwali just round the corner. Toshiba intends to spread more fun, excitement and joy amongst its customers with the launch of this campaign. It provides once-in-a-lifetime opportunity to six lucky winners to play with the legendary Batsman – a thought that most can only dream of but never pursue.”
Tendulkar said, “I definitely believe in the Toshiba credence of going that extra mile. I love this campaign since it gives me another chance to bond with my fans, celebrate my association with Toshiba and its valued customers, who value quality, technology and design, just like me. This promotional activity has been designed in a manner that I’ll be able to play with so many of my fans. I am ready to bat and face the chosen ones to bowl to me on 30 January and share some cherishable moments with them. This is my festival gift to all those who believe in Toshiba’s strong values.”
MAM
Bianca Guimaraes named Jury Chair of ABBY Awards 2026
Mischief USA ECD to lead Still Digital category at Goafest in Goa.
MUMBAI: Bianca Guimaraes just got handed the gavel for Still Digital because when the woman who turned Mischief into an awards magnet sits in judgement, even the shortlist starts feeling nervous. Bianca Guimaraes, founding partner and executive creative director at Mischief USA, has been appointed Jury Chair for the Still Digital category at the ABBY Awards 2026 Powered by The One Club / The One Show. The announcement was made ahead of Goafest 2026, where the awards will take place in Goa on 20–22 May 2026.
Guimaraes has built a reputation for culture-shifting work that has propelled Mischief USA from start-up to #1 independent agency of the year four times (Ad Age, Adweek, Campaign US and EFFIES). In just three years, her campaigns have secured over 100 international awards, including an Emmy. She previously spent six years at BBDO New York, was named Shots Rising Star in 2017, and voted Next Creative Leader by The One Show in 2016. WARC currently ranks Mischief USA as the world’s Most Effective Independent Agency.
A passionate advocate for women and diverse talent in advertising, Guimaraes has shaped the creative department she always wanted to join, blending bold ideas with measurable impact.
The ABBY Awards remain one of India’s most respected benchmarks for creative excellence, drawing entries across advertising, design, digital and branded content. Guimaraes’ appointment brings a global perspective to the Still Digital jury at a time when static digital work continues to push boundaries in storytelling and craft.
In an awards season where creativity is the real currency, the ABBYs didn’t just pick a chair, they picked the woman who’s spent years proving that the sharpest ideas don’t need motion to move people.
