Brands
Toshiba India celebrates cricketing legend Sachin Tendulkar
MUMBAI: Well, it’s been sometime that the Indian cricketing legend retired from the international format of the sport, but not just his brand value but even his charm among his fans remains the same. That seems to be the reason for electronic manufacturer Toshiba India that it has brought an initiative to connect with Tendulkar for whom it has been few months to have retired from all the international formats of cricket.
Toshiba India announced the ‘WeAreSachin’ – a consumer initiative to celebrate Sachin’s unprecedented contribution to the world-cricket. This initiative will give fans a chance to be a part of one of the largest ‘fan mosaics’ tailor-made for Sachin Tendulkar. Five lucky winners will also get a chance to meet the God of Cricket in person.
‘WeAreSachin’ – is a three-week long activity, which will continue till February 15, 2014. Fans from across the country can participate in the activity to be a part of the magnificent fan mosaic of Sachin Tendulkar which will be created by famous artist Viveek Sharma – an artist awarded with the Maharashtra State Award for Artistic Excellence in 1994.
To participate in the campaign, one needs to log in to http://bit.ly/wearesachin and upload his/her picture for the fan mosaic. Alternately, users can also participate directly through their Facebook account, by simply liking the Toshiba IndiaFacebook page and allowing Toshiba India to their profile picture for the mosaic.
Talking about the campaign, Toshiba India Country Head-DS Division Sanjay Warke, commented, “Toshiba has already established itself as a Thought Leader and front runner with the launch of World’s first Cricket TV co-created with Sachin under its ‘Cricket Series’. This initiative is yet another attempt by Toshiba to bring its consumers and cricket fans closer to the game and it’s most iconic player. ‘WeAreSachin’ is our way of paying tribute to the living cricketing legend, Sachin Tendulkar. Our aim is to give the fans a chance to meet their idol Sachin Tendulkar and we invite fans to participate and be a part of one of the largest fan mosaics which will be remembered for generations to come.”
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
