Ad Campaigns
Torque Pharmaceuticals launches a stirring campaign to celebrate World Pharmacist Day
Mumbai: Torque Pharmaceuticals, a prominent player in the pharmaceutical sector, has revealed a heartwarming cinematic creation in honour of World Pharmacist’s Day on September 25, 2023. This film artfully portrays the compassion and dedication demonstrated by pharmacists, showcasing their willingness to go the extra mile in caring for their customers. Aligned with the company’s fundamental values of backing pharmacists, this initiative seeks to pay tribute to and celebrate these healthcare heroes—our pharmacists.
Pharmacists form a strong pivot in the medical ecosystem, as they help customers manage their healthcare regimen in more ways than one. From delivering medicines in the hour of need to helping customers understand when and how to have them, pharmacists are always there to help create a healthier and tension-free world.
Commenting on the digital film launch, Torque Pharmaceuticals director Abhay Iqbal Singh Bedi said, “On World Pharmacist Day, we pay tribute to the compassionate unsung champions of healing. This film beautifully encapsulates the profound connection of empathy and gratitude between a pharmacist and a customer. Through this cinematic endeavour, we aspire to raise awareness and champion the pivotal role of pharmacists in enhancing global healthcare, aligning with this year’s theme: ‘Pharmacists fortifying the foundations of health systems.’
Created and conceptualised by Torque Pharma, this campaign kickstarted today with a digital film. Post the digital film, the campaign will further aim to share examples of empathy and going the extra mile for customers. Through this film, Torque Pharmaceuticals celebrates every pharmacist who plays an active role in bettering people’s lives in times of sickness and placing customers’ interests above theirs.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
