MAM
Toppr encourages students to understand, reason, & question for better learning
NEW DELHI: Toppr, a leading player in the edtech space, has rolled out its latest ad campaign, “Better Learning. Better Results.” It puts a strong emphasis on Toppr's complete learning methodology, comprising three key sections: live classes, adaptive practice, and ask doubts, solely aimed at encouraging students to understand, reason and question for better learning outcomes.
The brand is looking to target the parents who have the final say in subscription of the product. The idea is to get more students and parents to sample the product and increase the subscriptions of the product. The brand is taking on the likes of Byju's, Extramarks, and several others who are aggressively spending across IPL in order to gain a substantial pie of the market.
As part of the campaign, Toppr has launched three TVCs of 20 seconds each in Hindi and other languages in collaboration with Lowe Lintas, a leading Indian advertising marketing communications company. These ads highlight how switching from offline coaching to Toppr's online learning platform results in a positive change in the student's results with a better understanding of the subject and ability to answer the questions correctly.
One of the ad showcases a student and her mother visited by a neighbour. The latter check his report card and questions that what has changed all of a sudden as he was unable to score well in his studies until last year. The mother replies that she has taken him from coaching and put into 'Soching'.
Toppr CEO & founder Zishaan Hayath said, "Coaching classes are inaccessible to millions of students and by design, they can’t personalise learning for every student. While a handful of better performing students get to learn from better teachers, others don't have access to the same resources, even though they are enrolled in the same coaching class. Toppr eliminates all such discrepancies and personalises learning for every single student. We encourage students to understand, reason and question for better learning. And when students start “soching”, better results become the outcome of a better learning process. We are excited to see what conversations our new TV campaign will drive for our students."
Lowe Lintas ECD Tasneem Ali said, "Toppr’s three key features, live classes, adaptive practice and ask doubts Anytime help kids to first ace learning. Because only then can exams be aced. This being our guiding philosophy from the very first start, we felt it was time to carry it forward in our advertising. Thus, we came up with the creative expression of Soching Class, to not only bring alive our emphasis on thinking-based learning, but also to encourage parents to shift their kids from one class to another. From a coaching class to a soching class."
As students switch to online platforms for various learning needs during the lockdown phase, Toppr believes that it is the right time to spread awareness around its offerings among parents, who are considered the most significant decision-makers for their child's learning needs. Moreover, the company has purposely used real-life characters instead of celebrities in their TVCs to make the content more relatable to students and parents, so that they can further spread this among their network, and drive more engagement.
A report by RedSeer and Omidyar Network India says the coronavirus pandemic has proved to be one of the biggest game-changers for India’s edtech sector. Online education offerings for classes 1 to 12 are projected to increase 6.3 times by 2022, creating a $1.7 billion market.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
