MAM
Top Publishers adopt Taboola’s New Header Bidding Solution
Mumbai: Taboola has announced Taboola Header Bidding—a new capability that expands on the native bidding service that was originally launched in April 2022.
Publishers using Taboola Header Bidding generate incremental revenue from existing display ad inventory, and to date, top publishers like McClatchy, Ströer, iMedia, and many others are already live.
With Taboola Header Bidding, advertisers can now use Taboola’s advanced AI and unique first-party data to seamlessly connect with 500 million daily active users across IAB-standard display placements on its large publisher network. This gives advertisers working with Taboola even more visibility in prominent locations across trusted publishers in verticals like local news, sports, entertainment, finance, and more.
Publishers benefit from Taboola Header Bidding by driving significantly more monetisation with their existing display ad units. Using this product, Taboola’s publishers can tap into unique native advertising demand by working with 15,000 direct advertisers, immense first-party data, and AI. This helps publishers increase auction density across display ad inventory, resulting in a stronger and healthier display marketplace.
Speaking about this new feature, Taboola founder and CEO Adam Singolda said, “I’m excited to expand our partnership with 15,000 of our advertisers, providing them a broader opportunity to reach their target audiences and driving lower acquisition costs.”
Singolda added, “It is critical to help drive strong performance for advertisers and businesses all around the world, especially during times when social networks and privacy are in play. The feedback we’ve gotten working with some of our top publishers has been incredible. We’re not only able to provide value by generating incremental revenue from existing display placements but also by making the display marketplace healthier. We have a unique proposition given our massive first-party dataset, our direct advertisers, and AI—and I’m excited to make this available to 9,000 of our publishers in years to come.”
McClatchy chief revenue officer Tony Berg, who looks forward to the added benefits that this collaboration offers advertisers, said, “Taboola continues to be a strategic partner for us. Working with them on their header bidding technology strengthens our relationship even further. Their expertise in AI, coupled with their strong advertiser relationships, will create increased revenue opportunities.”
“Taboola has been a longtime partner of ours and has shown a commitment to collaborating on products that drive our business forward. We’ve integrated their products holistically because of their strength in making our properties more appealing to both advertisers and readers. More relevancy for ads on our site means a better experience for readers, while also giving advertisers the chance to tap into millions of very engaged and savvy readers. We are pleased to be the first sales house in DACH using this innovation within our Header Bidding solution powered by Yieldlove,” said Yieldlove senior vice president of product management programmatic & sata at Ströer and managing director Abdelkader Barjiji.
Ströer is the first sales house in the DACH region to use Taboola’s Header Bidding capabilities and, in doing so, continues its use of a variety of Taboola offerings. Most recently, the companies announced an extended partnership through 2028.
iMedia Digital Services president Matt Leardini commented, “Taboola has been our trusted, longtime partner, and their new header bidding product is very exciting to us.”
“Over our long partnership, their technology has given us a clear competitive advantage. With Taboola header bidding, we’ve got incredible new potential to grow our business together,” Leardini added.
If you are actively investing to grow your money month after month, you already understand the value of planning ahead. SIPs, long-term portfolios, retirement planning and goal-based investing all point to one thing. You are building a future with intent.
What often gets missed in this process is one foundational question. How well is the income that funds all these plans protected?
Term life insurance fits naturally into this stage of financial planning. It does not compete with investments. It supports them by protecting the income that makes long-term growth possible.
Why Income Protection Is a Core Part of Financial Planning
Every financial plan begins with income. Before money is invested or saved, it is earned.
Over time, this income is allocated across multiple needs:
● monthly household expenses
● EMIs and long-term loans
● savings and emergency funds
● investments aimed at future goals
As responsibilities increase, financial planning becomes layered. Each layer assumes income continuity. Term life insurance exists to ensure that this structure does not become fragile due to overdependence on a single income source.
It adds stability to plans already in motion rather than introducing a new objective.
What does term life insurance do?
Term life insurance provides a fixed payout to your nominee if you pass away during the policy term. The purpose of this payout is practical and clearly defined.
It is intended to:
● replace lost income for a defined period
● help manage outstanding liabilities
● support ongoing household and goal-based expenses
There is no investment or savings component. This keeps the product focused and cost-efficient, allowing individuals to opt for meaningful coverage without diverting funds meant for growth-oriented investments.
Why Term Life Insurance Complements Investing?
Investments and insurance play different roles in a financial plan.
Investments are designed to:
● grow wealth over time
● compound with consistency
● be adjusted as goals and risk appetite change
Term life insurance is designed to:
● provide financial continuity
● protect existing plans from disruption
● remain stable once put in place
Keeping these roles separate improves clarity. Investments are allowed to perform without being forced to double up as protection, while insurance quietly supports the overall structure.
Who Should Consider Term Life Insurance?
Term life insurance becomes relevant when financial planning extends beyond individual needs. This typically includes:
a) Working professionals
When income supports shared expenses or long-term plans, protection becomes essential.
b) Individuals with long-term liabilities
Home loans, education loans and other EMIs often extend over decades. Term insurance ensures these obligations remain manageable.
c) Parents planning future milestones
Education, healthcare and lifestyle goals require continuity over many years.
d) Early planners with rising incomes
Starting earlier allows coverage to align smoothly with career progression and evolving responsibilities.
How Much Coverage Should Be Considered?
Coverage should be guided by financial reality rather than affordability alone.
A well-rounded evaluation typically considers:
● number of years income needs to be replaced
● existing and future liabilities
● long-term goals already planned
● inflation and rising living costs
Many insurance companies offer options starting from 50 lakhs, 1 crore term insurance and higher. It allows individuals to choose coverage based on their income, liabilities and future plans.
How Term Life Insurance Fits Into a Long-Term Plan
Once set up, term life insurance does not demand frequent attention.
It does not require active monitoring, market tracking or performance reviews. Its role is structural rather than dynamic.
By ensuring financial continuity, it allows families to:
● stay aligned with long-term plans
● avoid rushed financial decisions
● focus on execution rather than damage control
When aligned correctly, term insurance strengthens the foundation on which investments, savings and retirement plans are built.
Choose the Right Insurance Partner
Once the need, coverage amount and role of term life insurance are clear, the final and most important step is choosing the right partner.
This decision should be based on:
● clarity and transparency in policy terms
● a strong claim settlement track record
● consistency in servicing and communication
● the ability to support long-term financial planning rather than just selling a product
Term life insurance is a long-term commitment. The partner you choose today will be the one your family relies on years down the line.
When protection is aligned with purpose and backed by a dependable insurer, term life insurance becomes a quiet but powerful part of a well-built financial plan.
