Brands
Top notch marketer Lara Balazs joins Adobe as CMO & EVP
MUMBAI: She’s found her corporate abode in Adobe. The cutting edge software firm today announced that former Intuit chief marketing officer (CMO) & general manager, strategic partner group, Lara Balazs has joined it as CMO & executive vice president. She will be having a direct reporting line to Adobe chair & CEO Shantanu Narayen.
At Intuit, Lara was really into it, re-imagining the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.
Balazs will lead the global marketing organisation responsible for Adobe’s renowned brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media and its best-in-class media operations and marketing insights.
“As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe’s brand reach and impact,” voiced Narayen,
Balazs’ marketing career spans key leadership roles at some of the world’s most respected brands such as Amazon, Visa and Nike, delivering innovative customer-centric marketing strategies that propel transformational growth. Among her notable achievements are driving the growth of Amazon Prime and Visa globally and leading Visa into the era of digital payments, with the launch of mobile-first products such as Visa Checkout and Apple Pay. At Intuit, she led the protax group to its highest, most sustained growth in years and drove the company’s highest brand awareness and corporate reputation in its four decades.
Named to Forbes’ list of the world’s most influential CMOs and a recipient of AdWeek’s CMO Vanguard award, Balazs is passionate about advancing the marketing profession and supporting the social impact of the industry.
Balazs holds a bachelor of arts degree in pre-law from the university of Washington and a master of business administration from the Kellogg School of Management at Northwestern University.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
