MAM
Top five global influencer marketing agencies
Mumbai: Influencer marketing has emerged as a potent force, capable of connecting brands with their target audience in unique and compelling ways. To ensure your influencer campaigns stand out and deliver remarkable results, it is crucial to partner with industry-leading influencer marketing agencies. Here, we present the top five global influencer marketing agencies that are spearheading innovation and setting the industry’s gold standard.
1. Mad Influence – where the magic of influence comes alive!
Mad Influence is a global 360-degree influencer marketing agency with a captivating network of talented influencers, content creators, and remarkable brands from India and around the globe. Mad Influence has there offices in Delhi, Mumbai, and Dubai. They offer end-to-end campaign management, strategic content planning, expert media buying, and top-notch production services. With a stellar track record of over 5,000 triumphant campaigns, they’ve worked with industry-leading brands from various sectors like FMCG, entertainment, and automobiles to name a few. Their creative prowess extends to extraordinary partnerships with renowned production houses and music labels. Moreover, their creative expertise extends to exceptional collaborations with renowned Bollywood production houses and music labels as well.
2. NeoReach – data-driven excellence
NeoReach, headquartered in Orlando, is a full-service digital influencer agency with offices in Los Angeles, San Francisco, and Austin. They excel at influencer sourcing, performance reporting, and everything in between. NeoReach uses data-driven insights, including competitor audits and audience demographics matching, to craft launch strategies on major social platforms. They handle all stages of influencer marketing, from introduction and contract negotiation to deployment and payments.
3. Viral Nation – influence amplified
Based in Toronto with offices in Kitchener and Christ Church, Viral Nation is a global influencer marketing agency and a talent agency for influencers. They work with influencers on platforms like Facebook, Instagram, and Snapchat while representing and securing endorsements for top influencers. Viral Nation offers full social media representation for influencers, helping them work with brands and ensuring proper compensation.
4. Kairos Media – standing out authentically
Kairos Media, headquartered in London with offices in Manchester and New York, is a social-first creative agency that targets Millennial and Gen Z consumers globally. They use a 360-degree approach, combining data and creativity to deliver over five times the success of traditional media buying. Working with 75,000 influencers across 55 countries and 20 languages, Kairos Media has partnered with major brands like Facebook, Kelloggs, and Samsung.
5. HypeFactory – AI-powered influence
HypeFactory is a global influencer marketing agency with an impressive presence in multiple countries like Cyprus, Serbia, Thailand, Indonesia, Spain, Australia, Hungary, Lithuania, Poland, Israel, Finland, Armenia, China, South Korea, the Philippines, and the United States. They operate at the intersection of technology and creativity, utilizing their HypeAuditor tool and advanced AI technologies to select the best influencers for your campaigns. HypeFactory uses comprehensive and accurate data to identify the most suitable influencers, measure audience quality, and predict campaign outcomes before they even start.
In the world of influencer marketing, these top agencies are setting the bar high with their unique approaches, data-driven strategies, and impressive global reach. Choose the agency that aligns best with your brand’s goals and watch your influencer campaigns soar to new heights.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
