MAM
Toonz invites entries for MAC Animation Competition ’03
MUMBAI: Toonz Animation India’s world event Week With The Masters Animation Celebration’s (MAC) to be held at Trivandrum (Kerala) from 4-8 November 2003, has invited entries for its IN.SEA Animation Competition 2003.
The fourth edition of the competition provides a stage to showcase talent within Asia and give it international exposure. Entries are open to independent animation artists, including students from India and other Southeast Asian countries. The Animation Contest forms the cornerstone of the Week With The Masters celebrations.
Only work completed after 15 August 2001, can be entered. While the short films can run up to 30 minutes, commercials can only be two minutes long. The Week With The Masters will offer a pass and hospitality to filmmakers whose works are selected for the final competition. The last date for sending entries is 15 August 2003.
The best entry will receive the Master’s Trophy and the Grand Prize of $2,000 and the category prize of $1,000 will be awarded to the best entry in each category. The jury may also award additional prizes as they see fit.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
