Brands
Too Faced India taps Sahher Bambba for latest Born This Way campaign
Campaign highlights the concealer’s natural finish and multi-use appeal
Mumbai: Too Faced India is putting a fresh face to its Born This Way complexion range, with actress Sahher Bambba starring in its latest campaign for the Born This Way Super Coverage Multi-Use Sculpting Concealer.
The campaign centres on the idea of flawless-looking skin that still looks like skin, showcasing the concealer’s natural finish through beauty close-ups and a complexion transformation featuring Bambba.
The campaign follows the actress incorporating the concealer into her everyday makeup routine, highlighting its four-in-one functionality across concealing, brightening, sculpting and highlighting.
The product is formulated with Coconut Water, Alpine Rose and Hyaluronic Acid and offers full coverage while maintaining a lightweight, skin-like finish. It provides up to 12 hours of wear and is designed to be crease-resistant, non-comedogenic and photo-friendly without flashback.
Bambba’s involvement also brings an emphasis on enhancing rather than altering natural features, with the campaign positioning makeup as a tool for individual expression.
The concealer is available in a 13.5 ml full-size format priced at Rs 2,700 and a 2 ml mini version priced at Rs 1,450.
Both formats are available through Nykaa stores and Nykaa.com, Sephora India stores and Sephora.nnnow.com, Tira stores and Tirabeauty.com, as well as select counters across India.
The campaign adds to Too Faced’s positioning as a playful, cruelty-free beauty brand focused on combining high-performance makeup with trend-led products and an emphasis on individuality.
