MAM
ToneTag appoints Vigil M Thomas as HR head
Mumbai: Voice-based proximity communication and payment service provider ToneTag has announced the appointment of Vigil M Thomas as its new human resources (HR) head.
The appointment is aligned to strengthen the human resource management, recruitment, performance management, competency mapping, and overall development of the human capital of ToneTag as a whole, said the company in a statement.
Associated to create and strengthen the people of ToneTag, Thomas will regulate and oversee the entire operations related to HR business partnerships, talent scouting, policies management, employee engagement along with other HR conducts, it added.
“We at ToneTag are committed to our employees and strive every moment for the overall development of our people. We warmly welcome Vigil M Thomas in our ToneTag family and thank him for taking such an important responsibility of organising and structuring our human resources,” stated Tone Tag CEO and founder Kumar Abhishek.
A veteran of more than 17 years of experience in human resource management, Thomas is a solutions-driven transformational leader with expertise in HR management, talent acquisition & development. He also possesses expertise in new HR rules development, performance management systems, training management, competency enhancement, and career counseling.
Currently pursuing his doctorate in human resources, he had been associated with some of the pioneer companies like Motilal Oswal, Reliance Money & Axis Bank during his formative years of professionalism.
“I am a firm believer in God who has always wrapped me with good and kind-hearted people so as I am always allowed to be myself. Happy to be a member of the ToneTag Family and looking forward to nourishing and infusing more talent in the company by utmost ethical and unique talent management,” said Vigil M Thomas, on his new role.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
