MAM
Tommy Hilfiger to launch new range of watches on Valentine’s Day
MUMBAI: Tommy Hilfiger will be launching a new range of watches titled Angelica on Valentine’s Day (14 February). Angelica is a range of water-resistant watches.
Tommy’s Angelica watch in pink comes in a heart-shaped case and its ladylike look is finished with a sleek H-link bracelet.
On the other hand, the white Angelica watch is embellished with crystals on the case add a touch of luxury.
The Angelica range priced at Rs 4495 and Rs 4995 will be available at select World of Titan, Tommy Hilfiger Flagship Stores, key watch outlets and department stores like Shoppers Stop, Lifestyle and Central.
Titan has an exclusive sub-licensing arrangement with GVM International Limited, a member of the Murjani Group, for the marketing and distribution of Tommy Hilfiger watches in India.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
