Ad Campaigns
Tokyo Olympics: INOX Group unveils new campaign to support Team India
Mumbai: As the official sponsor of the Indian Olympic Team, INOX Group on Tuesday unveiled the ‘Aayega India’ campaign to support and cheer Team India ahead of the Tokyo 2020 Olympics slated to begin 23 July.
The campaign featuring boxers MC Mary Kom & Vikas Krishan Yadav along with Table Tennis player Manika Batra honors the unflinching and unwavering pride prevalent in the hearts of billions of Indian sports fans who firmly believe that ‘India will arrive’ at the 2020 Olympics. The campaign also pays rich tributes to the athletes’ resilience & the determined spirit to succeed against all odds.
“When it is about Olympics, there is a tremendous sense of pride, which gets awakened in the hearts and minds of every Indian,” INOX Group director Siddharth Jain said. “With our campaign Aayega India, we aim to take this emotion to an all-new level. It is an honor for Brand INOX to have athletes like Mary Kom, Manika Batra, and Vikas Krishan Yadav, featuring in its campaign, and we are grateful to them. With the anthem, we aim to let Team India know that the entire country takes pride in all their endeavors and stands with them as they set themselves up for this momentous event. We are proudly looking forward to the Indian contingent scaling new heights at Tokyo 2020.”
The ‘Aayega India’ anthem, conceptualised and developed by EBC Originals, is produced in Hindi, Tamil, and Telugu languages and rolled out on the social media handles of INOX Group’s ventures, INOX Leisure Ltd, INOX Air Products, and INOXCVA.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
