Ad Campaigns
Togopool launches 7 Days, 7 Rides campaign across 7 states for eco-friendly commute
Mumbai: Togopool, a premium app for ride-sharing services, has announced a new initiative called “7 Days, 7 Rides”, aimed at encouraging ride-givers to engage more frequently with their platform while benefiting from substantial rewards. Designed to boost ride availability and reward consistency, this promotional offer is set to enhance the commuting experience across several Indian states.
Under the “7 Days, 7 Rides’ campaign, ride-givers who complete a minimum of seven rides, each covering at least 5 kilometres with no cancellation are entitled to a guaranteed bonus of Rs 300, credited to their Togopool wallets. Additionally, for every ride completed with a ride-taker, the ride-giver will earn an extra top-up of 20 per cent or more from the ride-taker’s payment. It’s important to note that the promotion is valid for Haryana, Delhi, Chandigarh, Uttar Pradesh, Himachal Pradesh, Rajasthan, and Uttarakhand, offering flexibility as rides can start in these states but end anywhere in India.
Moreover, Togopool emphasised that rides with multiple passengers will count as one ride, and rides cancelled by the ride-giver will not qualify for promotional benefits. This campaign does not extend to Maharashtra due to legal restrictions on carpooling services in the state.
“At Togopool, we are dedicated to enhancing our users’ experience and providing substantial rewards to our ride-givers,” said Togopool founder Saurabh C. “This campaign is not only about rewarding our loyal users but also about fostering a more connected and efficient transportation network across key regions. With ‘7 Days, 7 Rides’, we aim to encourage more consistent engagement on our platform, while offering greater earning potential and flexibility to our ride-givers.”
This strategic campaign underscores Togopool’s commitment to its community of users by rewarding them for their loyalty and encouraging the adoption of ride-sharing as a sustainable commuting option. Togopool invites ride-givers across the eligible states to participate in this exciting promotion, promising enhanced benefits and a superior commuting experience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
