MAM
Togeth૪ing: Connecting users for inclusive shared experiences
Mumbai: Togeth૪ing, an innovative app at the forefront of reshaping virtual social connectivity, has made waves since its launch earlier this year. Its latest feature enhances the user experience by allowing friends and family to seamlessly enjoy movies, music, and interactive conversations as if they were physically together, with just a quick scan of a QR code and a shared link. This simplicity underscores the app’s commitment to user-friendly design and accessibility.
Taking the co-action experience to new heights, Togeth૪ing introduces instant coupons during co-watching and co-listening sessions. These coupons offer exclusive advantages to participants, creating a dynamic and rewarding virtual environment. Users can now indulge in their favourite entertainment while also reaping the benefits of shared experiences. Togeth૪ing isn’t merely a virtual hangout; it’s a space where co-action translates into tangible rewards.
These coupons encompass a range of exciting offers, including discounts at restaurants and other hospitality outlets. By doing so, Togeth૪ing is redefining hospitality interactions and customer engagement. Speaking about the rationale behind introducing restaurant coupons within the app, founder Maadhav Bhide stated, “It’s the easiest way to reward the user. It is a straightforward and efficient method of incentivizing users. Unlike other reward systems that may require complex mechanisms or extensive point accumulation, offering discounts on food is immediate and universally appealing. Food is a necessity, and offering discounts on it ensures everyone benefits according to their preferences. It’s an endless commodity for a rewards program.”
Togeth૪ing has forged partnerships with reputable establishments, many of which have seen a positive impact on their business. Maadhav Bhide explained, “Our interactive capabilities enable businesses to gamify their offerings, driving engagement, data collection, and entertainment simultaneously. This leads to increased foot traffic, brand engagement, and heightened brand awareness.” He added, “Initially, the concept seemed daunting as it’s rare to gamify content collaboration and interactivity while offering rewards from partner restaurants to users. However, the response, though cautious, has been a success. We’re witnessing a noticeable and exciting increase in walk-ins.”
Ensuring utmost security, Togeth૪ing allows users to connect through various channels such as WhatsApp, Facebook, Instagram, and email with their social circles. This commitment to a 100 per cent secure platform reinforces trust, fostering authentic two-way communication that mirrors in-person interactions closely. With safety and security prioritized, users can engage with confidence, knowing that their privacy is respected. By combining entertainment, rewards, and security, Togeth૪ing creates an inclusive environment where users can connect, engage, and enjoy shared experiences to the fullest.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
