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TO THE NEW Digital’s GR8Conf IN partners #fame for live streaming
MUMBAI TO THE NEW Digital organized and sponsored the first Indian edition of the renowned GR8Conf in partnership with OCI. #fame, a leading digital entertainment network, live streamed the entire conference making it virtually accessible to over 5000 viewers globally.
The conference focused on GR8 technologies, featured an impressive list of technocrats including – Burt Beckwith, a renowned Grails Thought Leader and Author of Programming Grails, S?ren Berg Glasius – Co-founder – GR8Conf, Jacob Aae Mikkelsen – Senior Software Engineer – Lego Group, Naresha K – Chief Technologist – Channel Bridge Software Labs, Paul King – Co-author of Manning’s best-seller: Groovy in Action and many more. The speakers shared their mindset on the GR8 ecosystem and related technologies.
The conference which had two parallel session tracks, commenced with the keynote speech of Burt Beckwith. The session “Functional Programming with Groovy” delivered by Naresh K, focused on the key aspects of Groovy technology and its application in designing high-end projects.
The day long event witnessed great insights around Concurrency with GPars by Paul King, Tour De Plugin by S?ren Berg Glasius, Async Programming with RatPack by Prakash Balodi, Fun with Spring Security by Burt Beckwith, Dockerize it All by Puneet Behl and Bhagwat Kumar.
According to Burt Beckwith, a renowned Grails Thought Leader, “The conferences like these are a great way to evangelize tech communities and reflect on the new advancements in the ecosystem. I am honored to be associated with GR8Conf.”
“This was the first edition of GR8Conf in India and I am extremely happy with the way it has been conducted. It was great to see the enthusiasm among the attendees and I am looking forward to many more editions of GR8Conf in India”, said GR8Conf co founder, Soren Berg Glasius.
“Groovy and Grails is one of the fastest growing technologies being adopted by many big names in the industry. GR8Conf IN is a great platform to learn about the latest updates around GR8 technologies. We are glad to organize such a prestigious event and contribute to the Groovy and Grail community”, said TO THE NEW Digital CEO Deepak Mittal.
The conference was attended by more than 250 participants from a wide array of companies including Wipro Technologies, Info Edge India, Sapient, JellyFish Technologies, OnGraph Technologies, BristleCone India, Oodles Technologies, etc.
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Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
