Ad Campaigns
To Bol or Not to Bol? Vicks Cough Drops and Oreo engage in a fun banter
Mumbai: Vicks Cough Drops, the trusted brand known for giving India a khich khich free voice recently engaged in a quirky banter with Oreo, the brand known for sparking playful connections. Both the brands with their respective campaigns are seen showing their wholehearted support this cricket season. Although, Vicks Cough Drops and Oreo have a different approach, both are united by one main goal, to ensure that the team continues their winning streak!
Vicks Cough Drops recently launched their VicksKholIndiaBol anthem which invited 142 crore Indians to cheer the loudest for their teams because as per the brand when we unite our voices, nothing is impossible. While Vicks Cough Drops invited people to speak-up and cheer for their teams, surprisingly, Oreo promoted the opposite by asking its followers to not speak since that may jinx our chances of winning. The fun banter was kicked off by Vicks India, supported by L&K Saatchi & Saatchi and was then replied to by Oreo India.
The brand banter saw both the brands playing smartly with their respective catch-phrases – VicksKholIndiaBol and OreoBolaMatBol and winning hearts of cricket fans across the country
This is how it all started..
The repartee continued as Oreo further commented – “Haha Itna Kuch Kyu Bol Rahe ho @Vicks_India, Bina Kuch bole hi bohot kuch ho raha hai” Vicks Cough Drops was quick to respond,” For Someone Who Says “MAT BOLO” Aap Toh Kaafi Bol Rahe Hain. Vicks Ki Goli Li? ”
The brand banter didn’t end there as Oreo added to the exchange, “Only after we get what we’re all waiting for. Tab tak..” Vicks Cough Drops was quick to react to this with – “Aise Chauke Chhakke Dekh Ke You Should Change your MAUN VRAT Strategy”
As both the brands got chatty, the funny and engaging exchange left the cricket fans entertained and debating on whether To Bol or Not to Bol this cricket season.
Vicks Cough Drops has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich khich. This cricket season too, Vicks Cough Drops presented a fresh musical take on keeping the Cricket Fans at the center and giving them a khich khich free voice to cheer for their team. The VicksKholIndiaBol anthem was launched in October with the cricket icon Yuvraj Singh. The #VicksKholIndiaBol cheer anthem celebrates our nation’s boundless enthusiasm for cricket and aims to enable 142 crore Voice champions to cheer for their team this cricket season. To ensure no cheer goes unheard, Vicks Cough Drops launched special Indian Sign Language version of the #VicksKholIndiaBol Cheer Anthem in collaboration with ‘India Signing Hands’ – an organization dedicated to promoting Education, Awareness, and Accessibility for the Deaf Community in India.
Oreo is known for its messaging on “Stay Playful” through the past 11 years. Continuing from their playful messaging during cricket world cup last year, Oreo and world cup winning captain MS Dhoni have come together again with a new mantra this time. This year, their urge is to get a billion fans to not jinx the world cup by staying “shhh” and not talking about India’s chances. With a playful twist on superstitions that are deeply embedded in our sports culture, #OreoBolaMatBol is resonating with Indians across the country and nudging them to go quiet till we get what we all want – the final win!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
