MAM
TME’s TV buying head Suja Jayaraman quits
MUMBAI: After a seven-year stint with The Media Edge (TME), Suja Jayaraman, who was the TV buying head at the agency, has decided to call it quits.
TME president Anupriya Acharya confirmed the exit of Jayaraman to Indiantelevision.com. When queried on who will be taking on Jayaraman’s role Acharya clarifies, “We had an internal restructuring last month wherein Divya Radhakrishnan was made overall media buying head and Sushma Jhaveri was brought in as the national planning head. Currently, there are no plans to fill in Jayaraman’s position as the TV buying team will be reporting to Divya.”
When contacted, Jayaraman remain tightlipped about her next assignment.
In her stint with TME, Jayaraman handled various key accounts, the most significant of them being Colgate. Prior to TME, she was with O&M Delhi (media) for five years.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
