MAM
TME enters in strategic alliance with MPG
MUMBAI: TME, the media planning and buying arm of Rediffusion – Y & R and Everest Brand Solutions, and Havas Media’s flagship brand MPG have entered into a strategic alliance to provide value added media planning and buying services to clients of Rediffusion – Y & R and Everest Brand Solutions.
Rediffusion – Y & R president D Rajappa said, “This alliance is a collaborative effort to grow the business and also add enhanced value to existing and prospective clients of RYR”
TME and MPG will leverage their individual strengths to provide greater value to clients and collaborate to tap opportunities for growth in the market, the two companies said.
The alliance will also enable TME’s clients to benefit from Havas Media‘s network knowledge resources, the integrated buying clout, MPG‘s proprietary decision support systems and their touch point platform “Connect” bringing together a more effective and optimised investment plan.
Everest Brand Solutions president Dhunji Wadia added, “This is one of the deepest integrations to date, marking yet another milestone in the group’s plan for a consolidated media investment management operation. The focus is to bring competitive advantage to our clients and our companies.”
Havas Media, South Asia CEO Anita Nayyar added, “This strategic alliance is a synergistic relationship between MPG and TME wherein both brands will co-exist and continue to provide benefits to each other working towards a common goal of delighting clients.”
Meanwhile, TME will continue to be built as a media independent brand under MPG‘s stewardship.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
