MAM
TLC ties-up with Lotus Makeup to bring special programming ‘Lotus Make up Style Sutras’
MUMBAI: TLC, India’s go to lifestyle channel, has tied-up with Lotus Makeup, a leading brand in natural cosmetics category, to produce special programming series titled ‘Lotus Make up Style Sutras’’. As a part of the same, TLC will create multiple short form style chapters, each focussing on a specific aspect of the paring of Lotus Makeup with India Fashion Week.
“We are delighted to partner with Lotus Makeup to highlight emerging trends with specially curated programming produced to attract attention of keen and discerning consumers of fashion and makeup across the country,” said, Vikram Tanna, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India. “We will continue to innovate and create interesting ways of delivering value to our partners.”
Nitin Passi, Joint Managing Director, Lotus Herbals Pvt Ltd, said, “‘Lotus Make up Style Sutras is an innovative and impactful way of presenting the effervescent pairing of Lotus Makeup with creations of varied designers at the India Fashion Week. We will explore the latest makeup trends, bridal styles for 2019, talented young turks be it models, designers, stylists etc, and Bollywood glamour on the ramp as a part of this series.”
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador Dalí, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
