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Titan’s ‘Fastrack’ appoints John Abraham as brand ambassador
MUMBAI: Titan Industries has appointed the upcoming movie star John Abraham as its brand ambassador for its trendy sunglass brand for the youth, ‘FasTrack’. The Bollywood actor will be endorsing the range of eyewear under the FasTrack brand for the current summer season.
Commenting on the appointment of John Abraham as the
brand ambassador for FasTrack Eyegear, Titan Industries business head accessories and licensed brands Ajoy Chawla expressed, “The idea of associating John Abraham with FasTrack was because of the fashionable, stylish and youthful appeal that both enjoy in the country. Both are highly rated, and style icons amongst today’s youth, who are constantly looking to express their attitude and highlight their personality.”
“I have always felt that FasTrack has embodied, the young and hip attitude. Fastrack has stood for a brand of accessories that are stylish, trendy and affordable for today’s on the move generation. It gives me great pleasure to be associated with brand that has cool and fashionable merchandise.”, said actor John Abraham.
As the brand ambassador, Abraham will play a key role in the brand and product communication on television, print, outdoor media and various promotions and merchandise that have been planned for the brand.
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Atomberg rolls out Jackie Shroff-led campaign for smart purifier
Humour-led film highlights adaptive tech, no-AMC model and app features
MUMBAI: Boil it, filter it… or just let Jackie fix it, Atomberg Technologies is tapping nostalgia and wit to make water purification a little less… dry.
In its latest campaign, the brand ropes in Jackie Shroff to reimagine the tone of old-school public service messaging, borrowing cues from the actor’s iconic polio awareness appearances. The result is a humorous, culturally familiar spin that swaps health warnings for smart water habits, turning a typically functional category into something far more watchable and shareable.
The campaign’s hook lies in simplification. Instead of drowning audiences in technical jargon, it uses comedy to break down how Atomberg’s water purifier works, positioning it as an intuitive, everyday solution rather than a complex appliance. The storytelling leans heavily on recall, using nostalgia as an entry point while subtly educating consumers about product benefits.
At the centre of the narrative is the purifier’s adaptive technology. Designed to automatically switch between RO, UV and UF modes based on TDS levels, the system aims to ensure safe drinking water while retaining essential minerals and avoiding unnecessary RO usage. Features such as Taste Tune for customised water output and Vacation Mode for low-maintenance use further underline its focus on convenience.
Beyond the product, Atomberg is also taking aim at the category’s long-standing pain point: opaque service costs. The purifier operates on a no-AMC, pay-per-need model, replacing traditional annual maintenance contracts with a more transparent structure. Backed by a two-year no-cost warranty and continued coverage on replaced parts, the offering is positioned as both cost-efficient and consumer-friendly.
The campaign, therefore, does more than advertise a product, it reframes how it is understood. By blending humour, cultural familiarity and clear product messaging, Atomberg is attempting to stand out in a cluttered market where most communication tends to be either overly technical or easily ignored.
In a space where clarity is often filtered out, this campaign keeps things simple: safe water, smarter tech, and a familiar face delivering the message with a wink.
