MAM
Titan plans ad spends of Rs 70 mn over two months
BENGALURU: Indian watch major Titan Industries Limited plans to spend around Rs 70 million over the next two months on its watch brands towards mass media and ATL activities. These spends don‘t include ad spends on its Fastrack, Xylus, Nebula, Sonata watch brands and also exclude ad spends on its jewelry brand Tanishq.
“These spends will be over the festival season with a slight spillover into the wedding season in November,” revealed Titan‘s Global Biz Limited Vice President Ajay Chawla to www.indiantelevision.com in Bengaluru.
Chawla was at a press conference to announce the launch of a new Edge 2012 premium segment collection by Titan. “We‘ll be spending around Rs. 25 million on the Edge collection during this period-this will be mainly print and outdoor with a bit of online in the case,” added Chawla.
Indian tennis ace Rohan Bopanna unveiled the ‘Edge” collection. Titan‘s TVC on the Raaga collection with brand ambassador Katrina kaif are already on air.
Overall Titan spent around Rs 650 million last year towards marketing on all its other brands excluding the Fastrack, Xylus, Nebula, Sonata and Tanishq barnds. “Typically mass media spends would be around 55-60 percent of the overall spends, and we spent around 20-22 percent of this money during the festival season last year,” added Chawla further.
Speaking on the launch of the ‘Edge‘ collection, Titan Chief Executive Officer – Watches and Accessories Division, H.G. Raghunath, said: “When we launched the Titan Edge back in 2002 , it was the first time ever that an Indian watch company pushed the boundaries to design and manufacture indigenously the slimmest watch , thereby gaining an entry into the Guinness Book of World Records . Ten years later , the new generation EDGE 2012, is lighter than ever before at 36 grams, by using a skeletal structure encased in Titanium- a new age material used in aircraft and spacecraft.”
Creative duties for the Titan Edge are being handled by Ogilvy and mass media communications by GroupM‘s Maxus.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
