MAM
Titan launches ‘Experience Zone’
BANGALORE: The late David Ogilvy founder of Ogilvy & Mather once said, “Titan is an international company which happens to be India.” Taking a step further into consumer experience and marketing of watches in India to another level altogether, Titan Industries Limited (Titan) today announced the launch of a ‘Titan Experience Zone’ at its ‘World ot Titan’ flagship store and in Hosur today to mark the 25th anniversary of the company’s birth.
“We started off with the idea of building a watch museum initially, but since a museum is static, we decided to set up the ‘Titan Experience Zone’. Based on the results at the Hosur ‘Titan Experience Zone’ initially, we may set up similar Zones in the four major metros in India,” informed Titan Managing Director Bhaskar Bhat.
The Titan Hosur plant where the ‘World of Titan’ Flagship store is located has around 200 walkin’s, many of them from abroad daily. Of these a large chunk of people also visit the flagship store and the conversion rates here are around 80 per cent, revealed Titan CEO Harish Bhat.
The ‘Titan Experience Zone’ is built around the theme of ‘Time’ and has five experiential areas: Immersion; Reflection; Engagement; Conversation; Delivery. In each of these five areas, visitors discover for themselves interesting facts about watches, relevant insights about time and details about Titan to enable the visitor to experience the essence of Titan through a ‘touch and feel’ experience.
Titan claims that it has 150 million consumers and is the fifth largest watch manufacturer in the world with expected manufacturing volumes of 11 million watches this year as compared to last year’s numbers of just under 10 million watches. The company claims to have the largest dealer network in the world with 10868 dealers across 26 countries.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
